UMA Ranking 2022

Ranking 2022 per Agency

Rank Company Billing Evol. Ind. % of Evol. % Rank Rank Groups
2022 2021 2022 2021 22/21 2021 2020
1 Space 155.258.830 173.393.852 90 12,8 14,4 88 1 2
2 Initiative 136.292.647 121.842.500 112 11,2 10,1 111 3 4 Mediabrands
3 Mindshare 135.075.924 164.392.782 82 11,1 13,7 81 2 1 GroupM
4 Publicis Groupe 112.850.812 73.911.662 153 9,3 6,1 151 7 9
5 UM 98.961.421 116.915.844 85 8,1 9,7 84 4 3 Mediabrands
6 Havas Media 97.314.759 86.580.985 112 8,0 7,2 111 6 5
7 Maxus 93.447.167 88.399.577 106 7,7 7,3 104 5 6 GroupM
8 PHD 86.474.222 66.151.953 131 7,1 5,5 129 10 10 OmnicomMediaGroup
9 OMD 78.436.754 60.334.172 130 6,4 5,0 128 11 11 OmnicomMediaGroup
10 Wavemaker 66.414.505 70.167.227 95 5,5 5,8 94 8 8 GroupM
11 Zigt 48.565.918 49.077.052 99 4,0 4,1 98 12 12
12 dentsu 39.062.020 67.954.181 57 3,2 5,6 9
13 Mediaplus 31.257.978 25.618.671 122 2,6 2,1 121 13 14 Serviceplan
14 Semetis 26.164.955 n.a. 2,1 OmnicomMediaGroup
15 iO 7.283.929 n.a. 0,6
Total other 4.628.341 38.194.966 12 0,2 3,2 6
Total 1.217.490.182 1.202.935.424 101,2 100 100 100 100

Ranking UMA 2022 per group

Rank Group Billing Evol. Ind. % of total Evol. % Rank Rank Staff (FTE)
2022 2022 2021 22/21 2022 2021 22/21 2021 2020 2022 2021 Evol 22/21
1 GroupM 296.773.447 326.194.292 91 24,4 27,1 90 1 1 232,8 241,4 96
2 Mediabrands 235.359.205 238.974.828 98 19,3 19,9 97 2 2 174,0 170,0 102
3 OmnicomMediaGroup 191.075.932 158.996.536 120 15,7 13,2 119 4 4 155,4 139,0 112
4 Space 155.258.830 173.393.852 90 12,8 14,4 88 3 3 99,6 96,2 104
5 Publicis Groupe 112.850.812 73.911.662 153 9,3 6,1 151 6 7 67,0 63,0 106
6 Havas Media 97.314.759 86.580.985 112 8,0 7,2 111 5 6 63,0 64,0 98
7 Zigt 48.565.918 49.077.052 99 4,0 4,1 98 8 8 23,0 19,0 121
8 dentsu 39.062.020 67.954.181 57 3,2 5,6 57 7 5 30,0 53,0 57
9 Serviceplan 31.257.978 25.618.671 122 2,6 2,1 121 9 9 37,0 33,0 112
10 iO 7.283.929 n.a. 0,6 n.a. 25,0 n.a.
Total other 2.792.490 2.233.365 125 0,2 0,2 124 11,9 9,9 120
Total UMA 1.217.595.321 1.202.935.424 101 100,0 100,0 919 888 103