UMA Ranking 2021

Ranking 2021 per Agency

Rank	Company	Billing		Evol. Ind.	% of total		Evol. %	Rank	Rank	Groups
2020		2021	2020	21/20	2021	2020	21/20	2020	2019
1	Space	173,393,852	135,007,264	128	14.4	12.9	112	2	1	–
2	Mindshare	164,392,782	136,927,583	120	13.7	13.1	104	1	2	GroupM
3	Initiative	121,842,500	100,194,109	122	10.1	9.6	106	4	3	Mediabrands
4	UM	116,915,844	104,350,222	112	9.7	10	97	3	4	Mediabrands
5	Maxus	88,399,577	77,778,621	114	7.3	7.4	99	6	6	GroupM
6	Havas Media	86,580,985	80,224,180	108	7.2	7.7	94	5	5	–
7	Publicis Groupe	73,911,662	56,807,710	130	6.1	5.4	113	9	9	–
8	Wavemaker	70,167,227	61,635,321	114	5.8	5.9	99	8	8	GroupM
9	dentsu	67,954,181	n.a.	80
10	PHD	66,151,953	54,642,439	121	5.5	5.2	105	10	12	OmnicomMediaGroup
11	OMD	60,334,172	52,453,991	115	5	5	100	11	10	OmnicomMediaGroup
12	Zigt	49,077,052	39,028,749	126	4.1	3.7	109	12	13	–
13	Mediaplus	25,618,671	20,045,372	128	2.1	1.9	111	14	14	Serviceplan
	Vizeum	n.a.	62,974,297			6		7	11	dentsu
	Carat	n.a.	21,814,339			2.1		13	7	dentsu
	Total other	38,194,966	41,106,750	93	0.2	3.9	5
	Total	1,202,935,424	1,044,990,947	115.1	100	100	100	100

Ranking 2021 per Group

Rank	Group	Billing		Evol. Ind.	% of total		Evol. %	Rank	Rank	Staff (FTE)
2021		2021	2020	21/20	2021	2020	21/20	2020	2019	2021	2020	Evol 20/19
1	GroupM	326,194,292	279,207,999	117	27.1	26.7	101	1	1	241.4	226	107
2	Mediabrands	238,974,828	204,731,443	117	19.9	19.6	101	2	2	170	162	105
3	Space	173,393,852	135,007,264	128	14.4	12.9	112	3	3	96.2	100.3	96
4	OmnicomMediaGroup	158,996,536	131,601,104	121	13.2	12.6	105	4	4	139	133	105
5	Havas Media	86,580,985	80,224,180	108	7.2	7.7	94	6	6	64	60	107
6	Publicis Groupe	73,911,662	56,807,710	130	6.1	5.4	113	7	7	63	38	166
7	dentsu	67,954,181	95,660,898	71	5.6	9.2	62	5	5	53	89	60
8	Zigt	49,077,052	39,028,749	126	4.1	3.7	109	8	8	19	15	127
9	Serviceplan	25,618,671	20,045,372	128	2.1	1.9	111	9	9	33	20.7	159
	Total other	2,233,365	2,676,228	83	0.2	0.3	72			9.9	11.5	86
	Total UMA	1,202,935,424	1,044,990,947	115.1	100	100				888	855	104