Press Release : UMA Benchmark Media Investments HY 2024

The members of UMA, together with AdSomeNoise, blue2purple, Hybrid Agency, Ogilvy Social.Lab & Pivott, calculated the Share Of Voice of the Digital Channels in the total Media Investments in Belgium. Period: January – June 2024.

Our semestriel report contains analyses of the market shares of the channels Display, Video, SEA, Social, DOOH (Digital Out Of Home) & Other Digital and the shares from the media segments Tv, Radio, OOH, Press, Cinema & Direct Mail.

The UMA Benchmark reveals also the shares of the big international platforms such as Amazon, Meta, Microsoft, X, TikTok, … in the Belgian advertising market for all digital advertising investments.