PROGRAMME:

09h00 Reception with Coffee
09h45 Presentations
Introduction by Moderator Bart De Pauw (GroupM)
* UMA Wrap-up & Visions by Hugues Rey, Chairman of UMA
* The learnings on creative effectiveness | Orlando Wood
* Transforming media | Tom Denford
* Media for everyone | Isabel Massey
* Time for disruption | Danny Devriendt
12h00 Networking moments at lunch buffets
14h30 End of the UMA Get Together