BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//United Media Agencies - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:United Media Agencies
X-ORIGINAL-URL:https://uma.be
X-WR-CALDESC:Events for United Media Agencies
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20251002T133000
DTEND;TZID=UTC:20251002T183000
DTSTAMP:20250926T124701Z
CREATED:20250926T124636Z
LAST-MODIFIED:20250926T124701Z
UID:9550-1759411800-1759429800@uma.be
SUMMARY:CommPass Symposium
DESCRIPTION:
URL:https://uma.be/evenement/commpass-symposium-media-in-transition/
LOCATION:White Cinema Docks\, Lambermontlaan 2\, Brussels
CATEGORIES:other company
ATTACH;FMTTYPE=image/jpeg:https://uma.be/wp-content/uploads/2024/09/FOCUSFORWARD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251009T150000
DTEND;TZID=UTC:20251009T233000
DTSTAMP:20250807T083449Z
CREATED:20250627T081543Z
LAST-MODIFIED:20250807T083449Z
UID:8968-1760022000-1760052600@uma.be
SUMMARY:Effie Effectiveness Forum + Awards Ceremony
DESCRIPTION:
URL:https://uma.be/evenement/effie-effectiveness-forum-awards-ceremony/
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/06/EFFIE-2025-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251014T140000
DTEND;TZID=UTC:20251014T180000
DTSTAMP:20250807T083139Z
CREATED:20250807T082308Z
LAST-MODIFIED:20250807T083139Z
UID:9177-1760450400-1760464800@uma.be
SUMMARY:The Future of Video
DESCRIPTION:MediaSpecs and The Media Leader invite you to the flagship event dedicated to the evolving landscape of television advertising\, streaming\, and connected TV.\nOn the agenda : inspiring panels\, discussions with key decision-makers from media companies\, agencies\, and brands\, and real-life Belgian case studies placed in the context of major international trends.\nIt’s an opportunity to openly address the sector’s new challenges: audience fragmentation\, platformization\, attention\, performance\, ROI\, brand safety\, community building… A concentrated dose of insights to rethink video in a transforming world.
URL:https://uma.be/evenement/future-of-video-brussels/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/08/Future-of-Video-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T140000
DTEND;TZID=UTC:20251015T233000
DTSTAMP:20250818T114742Z
CREATED:20250818T114742Z
LAST-MODIFIED:20250818T114742Z
UID:9244-1760536800-1760571000@uma.be
SUMMARY:MIXX AWARDS
DESCRIPTION:The IAB MIXX Marketing and Interactive Excellence Awards are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains: – Digital Campaign – Digital Media – Digital Marketing Technology & Innovation – Digital for Good
URL:https://uma.be/evenement/mixx-awards-2/
LOCATION:Tour & Taxis\, Av. du Port 86C\, Brussels\, 1000
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/08/MIXX-AWARDS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251127T133000
DTEND;TZID=UTC:20251127T180000
DTSTAMP:20251111T130918Z
CREATED:20251111T130918Z
LAST-MODIFIED:20251111T130918Z
UID:9579-1764250200-1764266400@uma.be
SUMMARY:CommPass CIM Session
DESCRIPTION:
URL:https://uma.be/evenement/commpass-cim-session/
CATEGORIES:other company
ATTACH;FMTTYPE=image/jpeg:https://uma.be/wp-content/uploads/2025/11/CIM-SESSION-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251204
DTEND;VALUE=DATE:20251206
DTSTAMP:20251111T125358Z
CREATED:20251111T125358Z
LAST-MODIFIED:20251111T125358Z
UID:9577-1764806400-1764979199@uma.be
SUMMARY:BAM Marketing Congress
DESCRIPTION:The BAM Marketing Congress welcomes inspiring national and international speakers to spot future trends that will shape the marketing landscape of tomorrow. Attendees meet\, mingle\, learn\, and network with 1500 other marketing\, sales\, and communications professionals.
URL:https://uma.be/evenement/bam-marketing-congress-3/
LOCATION:Brussels Gate\, Alfons Gossetlaan 9\, Dilbeek\, 1702\, Belgium
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/07/BMA-Markting-Congres.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251211T110000
DTEND;TZID=UTC:20251211T170000
DTSTAMP:20250929T114355Z
CREATED:20250929T114355Z
LAST-MODIFIED:20250929T114355Z
UID:9552-1765450800-1765472400@uma.be
SUMMARY:UBA X-MAS LUNCH
DESCRIPTION:
URL:https://uma.be/evenement/uba-x-mas-lunch/
LOCATION:Skyhall\, Brussels Airport\, Zaventem
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2023/09/UBA-XMAS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T173000
DTEND;TZID=UTC:20260126T173000
DTSTAMP:20251229T141329Z
CREATED:20251111T131802Z
LAST-MODIFIED:20251229T141329Z
UID:9583-1769448600-1769448600@uma.be
SUMMARY:The Year ahead 2026
DESCRIPTION:
URL:https://uma.be/evenement/the-year-ahead-session/
LOCATION:Mix Brussels\, Boulevard du Souverain 25/1\,\, Bruxelles\, 1170\, Belgium
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/11/YEAR-AHEAD.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260319T090000
DTEND;TZID=UTC:20260319T190000
DTSTAMP:20251229T144533Z
CREATED:20251229T144533Z
LAST-MODIFIED:20251229T144533Z
UID:9616-1773910800-1773946800@uma.be
SUMMARY:UBA Trends Day
DESCRIPTION:
URL:https://uma.be/evenement/uba-trends-day-5/
LOCATION:Auditorium 2000 – Brussels Expo\, Avenue de Miramar 11\, Bruxelles\, 1020\, Belgium
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/01/UBA-TRENDS-D.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260402T090000
DTEND;TZID=UTC:20260402T130000
DTSTAMP:20260204T172528Z
CREATED:20251229T143048Z
LAST-MODIFIED:20260204T172528Z
UID:9613-1775120400-1775134800@uma.be
SUMMARY:Research & Innovation Session
DESCRIPTION:
URL:https://uma.be/evenement/research-innovation-session-5/
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2025/12/Research-Session.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T090000
DTEND;TZID=UTC:20260506T193000
DTSTAMP:20260430T164455Z
CREATED:20251229T152054Z
LAST-MODIFIED:20260430T164455Z
UID:9618-1778058000-1778095800@uma.be
SUMMARY:UMA Get Together Best Media Campaigns
DESCRIPTION:The best of the media expertise of 2025 on stage! During the yearly Event UMA Get Together ‘Best Media Campaigns’\, the 5 Nominees in 7 AMMA Categories are presented briefly to the public & the AMMA jury \nProgram of the Day : \n09h30 Reception with Coffee \n10h15 Welcome by UMA Chairwoman\n10h25 UMA Wrap-up\n10h35 AMMA Categories Part I\n– Introduction to 20 Years AMMA\n– Best long-term Media Strategy\n– Media Sustainable Development Award \n12h00  Walking Buffet \n13h30 AMMA Categories Part II\n– Best Use of Performance Marketing\n– Best creative Media Use\n– Best Use of Data\n– Best Use of Native & Content \n15h45 Coffee Break \n16h20 YMCE Winners awarded on stage.\n16h40 AMMA Categories Part III\n– Best Media Strategy\n17h15 Conclusions of the Day by the AMMA Jury President \n17h30 Networking Drink \nFree for UMA members and AMMA Jury members. \nVenue : Dolce la Hulpe
URL:https://uma.be/evenement/uma-get-together-best-media-campaigns-3/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:uma event
ATTACH;FMTTYPE=image/jpeg:https://uma.be/wp-content/uploads/2022/12/UMA-BMC-Clean.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260604T180000
DTEND;TZID=UTC:20260604T233000
DTSTAMP:20260526T190621Z
CREATED:20260107T165211Z
LAST-MODIFIED:20260526T190621Z
UID:9625-1780596000-1780615800@uma.be
SUMMARY:AMMA Ceremony & Gala
DESCRIPTION:
URL:https://uma.be/evenement/amma-ceremony-gala/
LOCATION:Auditorium 2000 – Brussels Expo\, Avenue de Miramar 11\, Bruxelles\, 1020\, Belgium
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/01/AMMA-retro.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260609T123000
DTEND;TZID=UTC:20260609T183000
DTSTAMP:20260526T115212Z
CREATED:20260526T115212Z
LAST-MODIFIED:20260526T115212Z
UID:10013-1781008200-1781029800@uma.be
SUMMARY:Unleash the Full Potential of OOH
DESCRIPTION:
URL:https://uma.be/evenement/unleash-the-full-potential-of-ooh/
LOCATION:Mix Brussels\, Boulevard du Souverain 25/1\,\, Bruxelles\, 1170\, Belgium
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/05/BILLUPS-EVENT-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260701T150000
DTEND;TZID=UTC:20260701T233000
DTSTAMP:20260610T135359Z
CREATED:20260610T134146Z
LAST-MODIFIED:20260610T135359Z
UID:10299-1782918000-1782948600@uma.be
SUMMARY:St-Canneke 2026
DESCRIPTION:
URL:https://uma.be/evenement/st-canneke-3/
LOCATION:St Anneke
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/06/ST-CANNEKE-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260825T090000
DTEND;TZID=UTC:20260825T143000
DTSTAMP:20260710T062030Z
CREATED:20260521T115530Z
LAST-MODIFIED:20260710T062030Z
UID:9997-1787648400-1787668200@uma.be
SUMMARY:UMA Get Together
DESCRIPTION:The Path to strong Communication \nAugust’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing — and how to optimise your investments. \nPROGRAMME: \n09h00 Reception with Coffee \n09h45 The Path to strong communication\nIntroduction by Moderators Danny Devriendt (IPG/Dynamic) & Bart De Pauw (RMB)\n* UMA Wrap-up & Visions by François Chaudoir\, VP of UMA\n* Ruben Schreurs (Ebiquity) Beyond measurement: Building media effectiveness that drives business growth\n* Deborah Gurofsky (Media Pulse) Hooked\, Then Ghosted: The Era of the One-Night-Stand Brand\n* Les Binet (Author & Consultant ) Go Big or Go Home: How small thinking is making marketing less effective\n* Evolution of the local Media Expertise : takeaways from the B2B survey by Trustmedia\n* Conclusions of the Session \n12h15 Networking moments at lunch buffets \n14h30 End of the UMA Get Together
URL:https://uma.be/evenement/uma-get-together-4/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:uma event
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/05/UMA-GT-Visual-657x279-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260922T123000
DTEND;TZID=UTC:20260922T190000
DTSTAMP:20260709T055002Z
CREATED:20260709T055002Z
LAST-MODIFIED:20260709T055002Z
UID:10398-1790080200-1790103600@uma.be
SUMMARY:INFLUENCER FORWARD
DESCRIPTION:
URL:https://uma.be/evenement/influencer-forward/
LOCATION:Mix Brussels\, Boulevard du Souverain 25/1\,\, Bruxelles\, 1170\, Belgium
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/07/INFLUENCERFWD-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260922T170000
DTEND;TZID=UTC:20260922T203000
DTSTAMP:20260715T081903Z
CREATED:20260715T081903Z
LAST-MODIFIED:20260715T081903Z
UID:10444-1790096400-1790109000@uma.be
SUMMARY:In Action
DESCRIPTION:
URL:https://uma.be/evenement/in-action/
LOCATION:ROSSEL\, 100\, Rue Royale\, Brussel\, 1000\, Belgium
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/07/BMMA-LOGO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261207T123000
DTEND;TZID=UTC:20261207T183000
DTSTAMP:20260616T164239Z
CREATED:20260616T164239Z
LAST-MODIFIED:20260616T164239Z
UID:10342-1796646600-1796668200@uma.be
SUMMARY:Cim Session
DESCRIPTION:
URL:https://uma.be/evenement/cim-session/
CATEGORIES:other company
ATTACH;FMTTYPE=image/jpeg:https://uma.be/wp-content/uploads/2025/11/CIM-SESSION-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261210T110000
DTEND;TZID=UTC:20261210T163000
DTSTAMP:20260616T165305Z
CREATED:20260616T165305Z
LAST-MODIFIED:20260616T165305Z
UID:10344-1796900400-1796920200@uma.be
SUMMARY:UBA XMAS LUNCH
DESCRIPTION:
URL:https://uma.be/evenement/uba-xmas-lunch-6/
LOCATION:Skyhall\, Brussels Airport\, Zaventem
CATEGORIES:other company
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2023/09/UBA-XMAS.png
END:VEVENT
END:VCALENDAR