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X-ORIGINAL-URL:https://uma.be
X-WR-CALDESC:Events for United Media Agencies
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250826T090000
DTEND;TZID=UTC:20250826T143000
DTSTAMP:20250825T103220Z
CREATED:20250506T082921Z
LAST-MODIFIED:20250825T103220Z
UID:8448-1756198800-1756218600@uma.be
SUMMARY:UMA Get Together
DESCRIPTION:August’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing — and how to optimise your investments.\nYou can read more about the speakers : uba website \nPROGRAMME: \n09h00 Reception with Coffee \n09h45 The Path to strong communication\nIntroduction by Moderator Bart De Pauw (WPP Media)\n* UMA Wrap-up & Visions by François Chaudoir\, VP of UMA\n* The Effectiveness System by Mats Rönne\, Media Effectiveness Strategist (Sweden)\n* Does consistency drive advertising quality\, brand and business effects? by Andrew Tindall\, System1 (UK)\n* Being better investors\, evidence-based approach to effectiveness by Prof. Magda Nenycz-Thiel from the Ehrenberg-Bass Institute (Australia)\n* Added value from local Media Expertise : takeaways from the B2B survey by Trustmedia\n* Panel Discussion: “How can we do better in terms of services to advertisers?” moderated by François Chaudoir (Space) with Suzanne Stroobants (WPPMedia)\, Margaux Marien (OmnicomMediaGroup) & Laurent Massart (dentsu) \n12h15 Networking moments at lunch buffets \n14h30 End of the UMA Get Together
URL:https://uma.be/evenement/uma-get-together-3/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:uma event
ATTACH;FMTTYPE=image/gif:https://uma.be/wp-content/uploads/2025/05/UMAGT-LOGO.gif
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T090000
DTEND;TZID=UTC:20260506T193000
DTSTAMP:20260430T164455Z
CREATED:20251229T152054Z
LAST-MODIFIED:20260430T164455Z
UID:9618-1778058000-1778095800@uma.be
SUMMARY:UMA Get Together Best Media Campaigns
DESCRIPTION:The best of the media expertise of 2025 on stage! During the yearly Event UMA Get Together ‘Best Media Campaigns’\, the 5 Nominees in 7 AMMA Categories are presented briefly to the public & the AMMA jury \nProgram of the Day : \n09h30 Reception with Coffee \n10h15 Welcome by UMA Chairwoman\n10h25 UMA Wrap-up\n10h35 AMMA Categories Part I\n– Introduction to 20 Years AMMA\n– Best long-term Media Strategy\n– Media Sustainable Development Award \n12h00  Walking Buffet \n13h30 AMMA Categories Part II\n– Best Use of Performance Marketing\n– Best creative Media Use\n– Best Use of Data\n– Best Use of Native & Content \n15h45 Coffee Break \n16h20 YMCE Winners awarded on stage.\n16h40 AMMA Categories Part III\n– Best Media Strategy\n17h15 Conclusions of the Day by the AMMA Jury President \n17h30 Networking Drink \nFree for UMA members and AMMA Jury members. \nVenue : Dolce la Hulpe
URL:https://uma.be/evenement/uma-get-together-best-media-campaigns-3/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:uma event
ATTACH;FMTTYPE=image/jpeg:https://uma.be/wp-content/uploads/2022/12/UMA-BMC-Clean.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260825T090000
DTEND;TZID=UTC:20260825T143000
DTSTAMP:20260824T143010Z
CREATED:20260521T115530Z
LAST-MODIFIED:20260824T143010Z
UID:9997-1787648400-1787668200@uma.be
SUMMARY:UMA Get Together
DESCRIPTION:The Path to strong Communication \nAugust’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing — and how to optimise your investments. \nPROGRAMME: \n09h00 Reception with Coffee \n09h45 The Path to strong communication\nIntroduction by Moderator Bart De Pauw (Piëzo))\n* UMA Wrap-up & Visions by François Chaudoir\, VP of UMA\n* Ruben Schreurs (Ebiquity) Beyond measurement: Building media effectiveness that drives business growth\n* Deborah Gurofsky (Media Pulse) Hooked\, Then Ghosted: The Era of the One-Night-Stand Brand\n* Les Binet (Author & Consultant ) Go Big or Go Home: How small thinking is making marketing less effective\n* Bart Gunst (Trustmedia) Going for growth \, ; takeaways from the B2B survey\n* Danny Devriendt (Omnicom Media): Mind the GapGoing for growth\n* Conclusions of the Session \n12h15 Networking moments at lunch buffets \n14h30 End of the UMA Get Together
URL:https://uma.be/evenement/uma-get-together-4/
LOCATION:Resort Dolce LA Hulpe\, Chaussée de Bruxelles 35\, La Hulpe\, 1310
CATEGORIES:uma event
ATTACH;FMTTYPE=image/png:https://uma.be/wp-content/uploads/2026/05/UMA-GT-Visual-657x279-1.png
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